Software and App Reviews

Intuizi – The Ultimate Guide to Data-Driven Marketing: Know Your Customer, Boost Your Revenue

Intuizi Data

How can a brand learn from data if they don’t have the right tools? How can a brand make informed decisions about where to invest without knowing their customer’s needs? Brands need a sustainable competitive advantage. Intuizi is a software solution that provides B2B intelligence solutions for brands across various industries. It offers predictive behavioral analytics through Big Data, which has proven to be an invaluable resource for businesses looking to grow.

The Intuizi platform is the only marketing intelligence system that accurately measures how people think and how they behave. What’s more, this intelligence can be used to create highly accurate predictions about what consumers will do. Their goal is to help brands better understand their customers so they can market more effectively. It combines many different data sets, including billions of consented 1st party data points.

Why Use Intuizi Data

Intuizi has developed a platform and technique that enables you to quickly, efficiently, and cost-effectively acquire and ingest massive amounts of data.

  • To gather Data openly and reliably.
  • All data on their platform is anonymized and complies with the rules of the CCPA and GDPR.
  • To make analytics easier, structure, classify and process the data.
  • Provide access via a user interface that is simple and straightforward.
  • Make private, isolated POIs with your customer or prospect information.
  • As needed, ingest client data in order to run additional analytics.

Standard Data Set Include:

  • Mobile device data
  • Point of interest data
  • Real-time and historical location data
  • App download data
  • Connected TV data
  • GPS Signal Data
  • Census Data

Why Use Intuizi Analytics

Intuizi has developed a suite of automated data mining, analytics, and reporting to assist clients in harnessing the power of diverse data sets and providing actionable insights and business information. As soon as you join their platform, you’ll have access to data, analytics, and reporting, or you can download processed data to your environment to supplement existing data sets or models. In any case, you’ll:

  • Improve your understanding of your customers
  • Learn more about your rivals.
  • Your business, product development, pricing, and marketing strategies will all benefit from this information.
  • Improve marketing efficiency and return on investment (MROI) to aid growth.

Standard Analyses Include:

  • Competitor Peer Group Development
  • Business Location Planning
  • POI Visitation (your customers & competitor customers)
  • Cross-Visitation
  • Migration Patterns
  • App Download
  • Cross-App Usage
  • Lifestyle Analysis
  • Audience Profiling
  • Audience Look-Alike Modeling

How to use Intuizi

Through interfaces with over forty-five platforms (e.g., DSPs, CRM tools, and Cloud environments), Intuizi allows you to run one-to-one, addressable marketing campaigns. They give you the reins.

  • For marketing efforts, create custom audiences.
  • First-party consent exists for audiences created on Intuizi platform.
  • MAID encryption and consent verification
  • Upload your unique audience to the DSP of the client’s choice.

Features

  • Build by experience marketing and technology expert
  • Find, Understand and act on data
  • It works on mobile data.
  • Easy to use subscription software solution
  • Improves Media Campaigns
  • Improves enterprise’s understanding of Customers
  • Helps to recognize potential customers
  • Works well with existing workflow as with client’s current SSP, DSP, CMP and DMP
  • Provide a function to compare data with other’s data, either public or private
  • Improve the financial return on digital spent
  • Tackling problems in data processing, aggregation and display
  • A cost-effective way to improve ROAS for digital campaigns
  • It is also preparing to work outside of marketing, such as research and community services.

Conclusion

Brands today are constantly on the lookout for data. Data is power, and it’s becoming more and more difficult to find a needle in a haystack of information. Brand intelligence is the key to success in today’s competitive marketplace. This enables them to identify new growth opportunities and gives them the edge over their competition. The insights provided by the Intuizi Platform are essential for making accurate decisions about who your target audience is and what they want. They give you access to all this information in an easy-to-read dashboard which you can use for your own business needs or share with your team members. The platform also provides customers with an easy way to manage, protect and share their data – making it the perfect partner for brands. The team at Intuizi is passionate about helping businesses transform into customer-centric organizations by enabling them to yield new insights from their existing data through predictive analytics. Intuizi is a must-have tool for you to stand out and stay ahead of your competition.

Prem Mohan

Writer and IT Professional. 10+ years of experience in Information Technology in different roles as Consultant, Project Manager, Tech Lead, and Software Engineer. Also involved in Professional Speaking, Workshops, Seminars, Technical and Creative Writing; researching Artificial Intelligence and Robotics to make life better for Specially Abled People. Working as a Senior IT Consultant.

One thought on “Intuizi – The Ultimate Guide to Data-Driven Marketing: Know Your Customer, Boost Your Revenue

  • Nandan Chakarborthy

    I am app developer can you please suggest about the API for development. It is really good article. If you would suggest it will be great help.

    Reply

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